Client Case Study

BASS Urgent Care

Client Highlight

Todd Vaccaro
Todd Vaccaro
Marketing Director, Urgent Care

ReviewX was instrumental in building a successful online reputation for the brand and acquiring new patients through Google.

25500 %
review growth rate
new reviews generated
5-star reviews generated


New Patient Acquisition
Positive Online Reputation
ReviewX iPad App
Local SEO


BASS Urgent Care is a local Walk-in Clinic and Urgent Care located in Walnut Creek, CA. They launched in 2020 and offer a comprehensive suite of medical services including access to a Laboratory and state-of-the-art Imaging Center within the same building.

The Challenge

BASS Urgent Care being a brand new ancillary service for BASS Medical Group and a new Urgent Care in Walnut Creek, it was vital to patient acquisition and brand recognition to beef up their online reputation as quickly as possible. Starting from ground zero with nothing is always a challenge.


The solution was to implement a patient feedback and review acquisition strategy from day one. To #1 get feedback from patients to find opportunity gaps in the patient experience, and #2 to generate 5-star reviews to their Google Business listing to help increase their Local SEO value and patient acquisition. Every new patient that walked through the doors of the urgent care, and their experience, was vital to the success and growth of the urgent care itself but also their online reputation. Developing a positive online reputation is the key to sustaining a flow of new patient acquisition for years to come.


Using the ReviewX HIPAA compliant in-clinic iPad app, BASS Urgent Care was able to generate 250+ Google reviews, and counting. This translates to a 25500% increase in reviews and because of the power of Local SEO and Google itself, the urgent care was able to generate a consistent flow of new patients which has translated to over a million dollars in revenue and counting.